Project Showcase

My Design Methodology

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The Approach

I represent the target audience, because I am that audience. I design from inside that perspective – building what I'd actually need to understand it myself.

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The Outcome

The result: spaces and stories people actually feel, remember, and act on – not just information delivered, but an understanding that sticks.

The Challenge

I ask a lot of questions – picking the challenge apart from every angle until I understand not just what it is, but why it should matter to this audience.

Haldi Ceremony at Sea

An all-yellow ceremony for 180 guests, designed entirely within a working ship's maritime regulations.

Yellow Tours of Texas

A fictional fundraising tour, branded to real-world standards – still used as a teaching example 15 years later.

Tour de Texas Project Plan Presentation.jpg

Wedding for Two Cultures

A five-day, 250-guest wedding translating Hindu tradition for guests experiencing it for the first time.

Field Archaeology in Bath

Joining a live UK excavation as a novice and reading the evidence right when the experts didn't – confirmed twice over.

Red River Ramble

Reimagining a historic-preservation benefit as a progressive dinner that let an entire Austin district tell its own story.

Dell Storage Forum

Designing a customer's entire physical journey – booth geometry, wayfinding, and a two-sided skybridge story – for 700+ attendees at a major enterprise trade show.

Photography

A personal practice rooted in macro-focused texture and craftsmanship – drawn from a sold-out gallery show, published work, and personal travel.

Costume Design

Hand-fabricated costumes built to hold their own on a real competition stage, placing 2nd twice among thousands of entrants.

Alla Moda Med Spa

Transforming a med spa – lobby to treatment rooms – into the physical realization of the owners' years of work.

Custom Installations

Hand-built invitations, lighting, and a photo installation, designed from a blank, unlit space.